1. Audrey Hepburn

2. Marilyn Monroe

3. David Beckham

4. Harry Styles

5. Jennifer Lopez

6. Aishwarya Rai Bachchan

7. Priyanka Chopra

8. Deepika Padukone

9. Alia Bhatt

10. Ranveer Singh

Giorgio Armani

 Giorgio Armani gave us this time around, in the runway we got to experience once again who is this truly fashion icon. The audience remembered the women the way they used to be, with lace and tulle, an experience  of the reborn of a twenties/thirties woman that walks confident into the new modern world, Armani wanted to show that true beauty comes from the inside out and how this can represent elegance.

Valentino

Maria Grazia Chiuri and Pierpaolo Piccioli connect with many other designers trying to evoke nostalgia but most importantly made the audience forget the expected and expect the unexpected. Inspired by the idea of wunderkammer or cabinet of curiosities they became inspired by the magic feeling of wondering what you may find and the surprise this originates. One of the most shocking element of this show was the display of daywear, trying to attract the audience to exude opulence as a matter of every day.          

Atelier Versace

Lust, carnality and the ebullience of womanhood was all over the place at the Atelier Versace show, this is how Donatella inspired by the black and white photography of the thirties presented a collection full of excitement where the gowns became part of the anatomy of models such as Naomi Campbell or Lindsey Wixson and where the seams transport the outsides to travel all over their skin with sensuous fabrics like lace or leather and a new form of construction that got the collection to flirt with the by stander and show the interior as an exterior and not being shy about it.

Christian Dior

Christian Dior is one of the most important fashion houses, He delivered a new vision to what couture is supposed to be, trying to mix and match pieces that created, once again, freedom. Simons encouraged with this collection to make fashion work. Trying to dare fashion to look around the world he took the viewers to every different continent and it was very explicit in the details that were used in this particular show, from the all American jacket mixed with the tribal prints, it was possible to see how the pieces could come together to make something unique. This is how Simons took a stand pro normality and encouraged the fashion world to understand the need to truly understand what the costumer wants and translate this to the runway, saying then that fashion ought to adapt to the necessities of the contemporary woman

Chanel

 when designing one of the most successful collection for this week. Inspired by the cinematography of Aldous Huxley “Brave New World” this collection took the people in the room to the past and notion of how the future, when ask about the matter Lagerfeld suggested the only way to transform into the future is with fashion. In a room full of sci-fi moments where the fabrics got an element of the new era with 3D formations, the details made into the tweeds or even flannel got together with a lustrous lamé that gave the illusion of coming from another planet.

Giambattista Valli

Flowers and colors, that is what the designer knows  and what the costumers are waiting for. Inspired by the intricate work of porcelain where details make the best piece, Valli took this to the next level transforming tulle and satin into an expression of the true Giambattista Valli SARL woman, she is almost too sweet and full of femininity and in the rising of becoming something more, in this collection the spectators got to see the real blooming of this girl, starting with satin whites that evoked an innocence to get to fun, bright, almost neon colors that speak of the presence of a woman.

Jean Paul Gaultier

As usual Jean Paul Gaultier shows the sense of what is couture.  He transformed the inspiration theme into a grand show, every fiber of this collection took you back to the mystical and strong woman that people adore, this is how Gaultier presented names such as Black Panther or Catwoman in specific gowns that made you laugh and be engaged by the goddess walking trough the runway. There was a level of zaziness and playfulness to this couture show where the viewers got to see even big reality tv star Nabilla Benattia, this gave the show a matter of exaggeration and made it down to earth that audience could not help but enjoy.

Maison Martin Margiela

This time around Maison Martin Margiela showed once again a true sense of internal view into the communication created in fashion, pieces created with the sense of vintage and future were created with the help of already worn clothes, a fifties prom dress transform into his hands to create a story of that show time as no excuse to take fashion into the next level. Margiela truly gave a new life to the word past and to this specific pieces that more than fashion tried to illustrate a political point of view where models became different individuals with specific masks that made every outfit unique and worth keeping eyes on. Transformation and the need for new concepts are what made Margiela’s show one of the best of the week. 

TOP APPS-

1. Shopstyle:

ShopStyle is a digital shopping platform owned by media and technology company PopSugar Inc. and later acquired by Ebates. Launched in 2007 as a Web search engine for fashion, it was thereafter transformed into a fashion marketplace and inspiration engine.ShopStyle lists over 14 million products across apparel, accessories, beauty, home furnishings and kids’ items. It drives $1 billion in gross sales to its global network of 1,400 retailers. ShopStyle is also the commerce engine behind ShopStyle Collective, a network of 14,000 bloggers, vloggers and social media users^[5] who use ShopStyle’s platform to earn money from the sales they drive to retailers.

2. Depop:

If Shopstyle is the mother of shopping apps, then Depop is its much younger, slightly hipper sister. To sell, simply upload Instagram-style photos to your personal shop, and to buy, browse the items you want and contact the owner. The DIY vibe has made it a fashion blogger favourite Depop provides a mobile marketplace that enables individuals to buy and sell their items on iOS and Android platforms.^[7] It was announced in May 2016 that Depop was the official app sponsor of the 2016 Vans Warped Tour.^[8] The application has attracted celebrities to open stores, with some donating proceeds to charitable causes.^[9]

3. The Hunt

Style stalkers, rejoice. If you’ve seen something you like the look of, put it to the community of The Hunt and they’ll help you track it down. They’ll also be able to offer no holds barred style advice. Products are organized into four categories; technology products (web apps, mobile apps, hardware products, etc.), games (PC, web, mobile apps), books and podcasts. As of July 2014 submitting products to the site is available to all members. A submission simply requires a product title, URL, and tagline. As of 2016, according to Ryan Hoover, the website has led to the discovery of over 100 million products across 50,000 companies.^[2]

The site also includes a daily email list that sends out yesterday’s top tech “hunts” (products) as well as a featured collection. A version of the digest is also available for games and books.

Product Hunt is also available as an iOS app, macOS app, an Android app, and Google Chrome extension. The company’s headquarters is in San Francisco.^[3]

4. Vestiaire Collective

Sell, buy and receive notification discounts on high-end and designer products. Make wish lists and keep in touch with the community of fashion lovers.
The luxury resale site is undergoing a rebrand, including a new visual identity, website and logo, as the company faces growing competition for the $6 billion high-end consignment market.

TOP FASHION WEBSITES:

1.TABITHA

Tabitha Simmons sells fashionable women’s footwear made from the finest materials.

Its homepage stands out for its big, beautiful banners featuring premium photography. Product pages display high-quality images of Tabitha Simmons’ elegant shoes.

Shoppers can view size and fit information for each shoe, as well as use the site’s visualization tools to view shoes in different colors.

2. Verge Girl.

Verge Girl is an online women’s fashion store with a sassy and irreverent style and attitude. The ecommerce site sells dresses, jeans, jackets, and accessories from Australian and international designers.

Each product page displays:

1. Multiple high-quality images featuring a model wearing the product in various poses
2. A product description
3. Size guide
4. An Afterpay option that allows you to pay for your purchase in several installments.

Shoppers can also read articles on the ecommerce site’s fashion blog.

3. Réalisation Par

Réalisation Par is a clothing label founded by Alexandra Spencer & Teale Talbot.

The ecommerce site specializes in dresses, skirts, and tops and features multiple views of each product, “the story” of each piece of clothing, and a sizing chart.

The site is also geared towards Instagram, with “dream girl” customers showing off their purchases in photos posted on the site.

4. Tucker Blair.

Tucker Blair is an online retailer of handmade needlepoint accessories featuring classic American styles.

From belts and sunglass straps to beach totes and hats, shoppers can zoom in on the intricacies of the products’ needlepoint work, read customer reviews, and view related products.

“Our site allows us to be everywhere for a lot of people,” said Matthew Tara, CEO of Tucker Blair.

“The biggest challenge of being a really good online brand is to have continuity and make your site feel like it’s not just a transaction — that there’s an experience”

5. Rollie Nation.

Rollie Nation designs and sells shoes online.

The company’s homepage includes images of unusual and compelling dioramas like the one above that feature Rollie Nation’s shoes.

Product pages feature multiple high-quality images of each shoe as well as a short video with a model walking in them.

Shoppers can also view details about each shoe, read customer reviews, and see related products.

“I chose BigCommerce because I felt the platform offered the best combination of ease-of-use and flexibility,” said Vince Lebon, founder of Rollie Nation.

“BigCommerce is a serious platform for online stores. The extensive built-in features, coupled with great complementary integrations and apps, is an excellent fit for fast-growth businesses like ours.”

TOP FASHION OUTLETS

IN INDIA:

1.  Reliance Trends

It has become quite a fashion hub with the variety of brands available. It has a vast collection of Indian as well as some offbeat brands like DNMX, fig, Rio etc. The prices are quite affordable, quality of clothes is also good along with latest trends available on stores. A huge variety in almost every category of clothes is its USP.

• Lifestyle store

Lifestyle offers have got an exquisite range of ethnic as well as western wear along with accessories, beauty products, and footwear and much more all at an affordable price. They have got branded stuff too with great discounts. One can surely revamp his/her look with a tender budget too. They have both offline and online services and a touch of a style which is extremely fashionable.

 

• Big Bazaar

Big Bazaar is now no more just a grocery or lifestyle store, it has now become a fashion outlet with the variety of brands offering in-house trends in footwear, clothes, and accessories. The best part is that everything is affordable and quality is at par. Plus while you are shopping, there’s food corner too, so that you can enjoy your shopping day to the fullest with some tasty and delicious food.

• Shoppers Stop

Shoppers Stop has grown itself, both in terms of quality and presence in the market with its ever-increasing range of clothes that are in trend. It has got numerous outlets all over in India and will also have Nush brand on boards, a brand owned by Anushka Sharma. With its huge variety of clothes for both men and women, you will never leave the place with empty hands.

• Westside

We all love Westside because of its cute collection of outfits, shoes, and accessories. Their price range is extremely affordable and they keep on updating their collection as per the emerging and ongoing trends. They have their own brands and is a perfect shopping store if you are on a shopping spree and want to look dapper with a low budget. They have a really cool and flattering collection for both men and women.

4.H and M

5.Miniso

Top 10 Global Fashion Capitals

Some fashion meccas rise to the very top of just about every ‘Top 10’ list year after year. New York, Paris, and London are a few and they often take turns holding that coveted number one position.

 1. Paris

For 2015, Paris bumped New York from the number one spot to become the world’s top fashion capital. This is not surprising. La Ville Lumiere is home to many of the top 50 fashion schools in the world—Ecole de la Chambre Syndicale, Istituto Marangoni (also Milan and London campuses), ESMOD-Paris (23 schools located in 15 countries around the world), Paris College of Art and Studio Bercot are just a few. Next, some of the most famous fashion designers in the world are French—Yves Saint Laurent, Hubert de Givenchy, Karl Lagerfeld, Jean-Paul Gaultier, Christian Dior, Pierre Cardin, Coco Chanel, Rene Lacoste, and Christian Louboutin top the list. Besides this, the world’s largest fashion magazine (Elle) launched in Paris in 1945 and still has headquarters there, along with 44 editions around the world.

Finally, the world’s grandest fashion show is held biannually in Paris—the celebrated Paris Fashion Week. Besides New York Fashion Week, no other fashion event in the world attracts more fashion royalty. Of course, being at the top of the fashion food chain means Parisians—no matter which arrondissement they may inhabit, are always snapshot-ready. The world loves to watch what they’re wearing!

2. New York

New York is and always will be a top four fashion capital, but the Big Apple couldn’t quite hold on to the lead over its toughest competition—Paris. Still, number two is never a bad thing and New York is still shining brighter than ever. We all know New York is the world’s culture center in every way, but when it comes to fashion, every city in every corner of the world follows New York—even Paris can admit that! Like Paris, New York is home to a number of the top 50 fashion schools in the world. Parsons School of Design, Fashion Institute of Technology (FIT), and Pratt Institute School of Design are the heaviest hitters.

 3. London

London remained steady in 2015, neither advancing nor falling in GLM’s survey. There are many reasons this funky city just won’t budge from the upper echelon of global fashion capitals. First, London has always been ridiculously innovative when it comes to fashion. After all, the Mod movement was born here. Next, the UK has produced some of the most extraordinary fashion designers in the world.

 4 . Los Angeles

Like London, Los Angeles held on to its position for 2015. Not too shabby for a city that is more famous for filmmaking than fashion! So why did the City of Angels score higher than so many other cities on the list—again? Well, fashion in Los Angeles can be glamorous, edgy, hip, laid-back, and eccentric all at the same time. You just can’t describe fashion in one word here and that’s the beauty of getting decked out in LA. Decked is whatever you want it to be.

 5. Rome

Rome moved up a notch in 2015 from number six in 2014 to number five, rounding out GLM’s coveted top five global fashion capitals. One of many Italian cities that made GLM’s Top 56 list, Rome is known for top fashion houses that produce extravagant haute couture fashions for the rich and famous. Valentino, Fendi and Gucci were founded in Rome and the city features one of the highest-end shopping districts in the world—the area surrounding the prestigious Spanish Steps. The shops of Chanel, Dolce & Gabbana, Gimmo Etro, Gianfranco Ferre, and Alberta Ferretti reside here, as well as Gianni Versace, Giorgio Armani, and Prada.

 6. Milan

Milan has been both high and low in GLM’s survey, but in 2015, this fashion capital climbed from number 12 to number six. Not surprising. The city hosts one of the largest fashion weeks in the world—Milan Fashion Week, and only the most elite members of the fashion industry attend. Gucci, Prada, Dolce & Gabbana, and Roberto Cavalli are just the tip of the iceberg. Known for out of this world craftsmanship and the superior quality of their creations, the designers of Milan and beyond come together for Milan Fashion Week during the months of February and March for the Spring-Summer Collection, and September and October for the Fall-Winter Collection.

 7. Barcelona

Barcelona dropped from the number five position in 2014 to number seven in 2015. Still, the City of Counts remains in the top 10 and for good reason. Barcelona has one of the fastest growing fashion industries in the world. The value of its global textile and apparel market was more than $1.7 billion in 2012, it is one of the largest producers of textiles (after Germany and Italy), and many of the world’s top fashion houses and companies started here. Cristobal Balenciaga, Massimo Dutti (more than 720 stores in 70 countries worldwide), Mango (107 countries, 2,500 stores worldwide) and Tous (400 stores in 45 countries) are just a few.

8. Berlin

In 2014, Berlin held the number seven spot on GLM’s list. In 2015, it dropped to number eight. This top 10 fashion capital made the list again for several reasons. It (Germany) gave us Karl Lagerfeld (born in Hamburg), Hugo Boss (born in Metzingen), and Margaretha and Wolfgang Ley (Munich)—the founders of Escada. Germany is also home to 40-plus fashion schools. Many are located in Berlin. Just a few include Universitat der Kunste Berlin, Lette Verein School of Design, KHB – School of Art and Design, ESMOD Berlin, Best Sabel, FHTW Berlin, and OSZ Bekleidung und Mode.

Berlin Fashion Week is also an event worth mentioning. Although young compared to Paris and New York Fashion Weeks, Berlin Fashion Week has made a name for itself by introducing the hottest young fashion designers to the world. The biannual show was established in 2007 and it is presented by organizations such as Berlin Partner and the Berlin Senate, among others.

9. Madrid

Like Milan, Madrid made an impressive climb from the number 14 position in 2014 to number nine in 2015. Madrid is a top 10 capital for a number of reasons. First, Madrid Fashion Week is the most prestigious fashion event in Spain. Formerly known as Cibeles Madrid Fashion Week, the gala attracts supermodels, famous fashion designers, and the rich and famous from around the world. Madrid is also home to a number of noteworthy fashion schools. Just a few include Madrid-IED Istituto Europeo di Design, the Technical University of Madrid (UPM), and Accademia del Lusso.

10. Tokyo

Last but not least—Tokyo. This city of nearly 38 million has one of the quirkiest fashion scenes in the world and no other city on our list has been able to duplicate it. Moving up a notch from number 11 in 2014 to number 10 in 2015, Tokyo and its top academic institutions had a hand in shaping famous fashion designers such as Hanae Mori (Tokyo Women’s Christian University) and Issey Miyake (Tama Art University). Bunka Fashion College—one of the most prestigious fashion schools in the world, has produced famous designers such as Kenzo Takada, Junya Watanabe, Yohji Yamamoto, Hiroko Koshino, and Tsumori Chisato. Tokyo Mode Gakuen College of Fashion & Design is also one of the city’s top fashion schools.

Tokyo Fashion Week is one of the most anticipated fashion events in the region—if not the world. Known for launching some of the world’s most unusual fashion lines and starting many of the oddest trends still alive today, Tokyo Fashion Week attracts famous fashion designers and other major industry professionals from all 56 fashion capitals, and beyond.

Karl Lagerfield

Karl Lagerfeld, a German-born couturier whose reinvention of the luxury fashion house Chanel made him one of the most well-known and influential fashion designers of the late-20th century.In 1983 Lagerfeld produced his first couture collection for Chanel, and in 1984, after a year at Chanel, he launched his own eponymous label.

But it was at Chanel that Lagerfeld became truly famous.

Sabyasachi Mukherjee

He pioneered the use of Indian textiles in a modern context. His unique contribution was the use of indigenous methods like bandhani, gotawork, block printing, hand dyeing etc. in construction of modern silhouettes. Sabyasachi is especially famous for Indian Bridal Wear.

Alexander McQueen

Lee Alexander McQueen, CBE  was a British fashion designer and couturier.He worked as chief designer at Givenchy from 1996 to 2001, and founded his own fort Alexander McQueen label in 1992.His achievements in fashion earned him four British Designer of the Year awards (1996, 1997, 2001 and 2003), as well as the CFDA’s International Designer of the Year award in 2003.

Tarun Tahiliani

He is one of the most celebrated fashion designers of India. He acquired a degree from The Fashion Institute of Technology, New York. When Tarun Tahiliani came back to India, he realized that there was a huge scope in India in the designer wear sector. He brought a revolution in the field of fashion in 1987, by opening the first fashion boutique in India, ‘Ensemble’.
He established the Tarun Tahiliani Design Studio, situated in New Delhi. His own brand label is known as, Ahilian. The brand is known for its creative style and uniqueness. The designer clothes created by him are sold in Tokyo, New York, London, Hong Kong, Dubai and in his stores in New Delhi and Mumbai.

Vera Wang

Wang has made wedding gowns for public figures such as Chelsea Clinton,Karenna Gore,Ivanka Trump, Campbell Brown, Alicia Keys,Mariah Carey, Victoria Beckham,Sarah Michelle Gellar,Avril Lavigne, Hilary Duff, Khloe Kardashian, and Kim Kardashian Wang’s evening wear has also been worn by Michelle Obama. She was honored with the Council of Fashion Designers of America Lifetime Achievement Award in 2013.

Ritu Kumar :

One of the earliest and reputed fashion diva amongst fashion buffs, Ritu Kumar has developed a unique style of her own. Her designs reflects the ancient traditions of Indian craftsmanship in a contemporary fashion. With a background of art history and musicology, which has enriched her horizons, Ritu Kumar’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. Ritu holds the status of a revivalist in the Indian fashion industry, which has successfully bridged the gap between traditionalism and modernity.
Ritu Kumar has been designing the wardrobes of the three winning Miss India’s , for their participation in International Beauty Pageants (Miss Universe , Miss World and Miss Asia Pacific respectively ). In April 2002, Ritu Kumar launched her new sub brand, ‘LABEL’. ‘LABEL’ cater today’s woman, who is increasingly independent, discerning and global. It is a modern offering, focusing on the cut, color, drape and feel of the garment. This brand has a universal appeal aimed at today’s mobile lifestyle. It is fashionable, affordable and like all Ritu Kumar products, it is of the highest quality.

Oscar de la Renta

Oscar de la Renta, was a Dominican fashion designer. Born in Santo Domingo, he was trained by Cristóbal Balenciaga and Antonio del Castillo. De la Renta became internationally known in the 1960s as one of the couturiers who dressed Jacqueline Kennedy. He worked for Lanvin and Balmain. His eponymous fashion house has boutiques around the world including in Harrods of London and Madison Avenue in New York.

Manish Malhotra:

Manish Malhotra is an Indian model turned Costume designer, and stylist known for his works in Bollywood, Telugu cinema, Tamil cinema, Hollywood, and Television. In 1998, he ventured into modelling and runway fashion designing with his couture Reverie-Manish Malhotra

Giorgio Armani

Giorgio Armani is an Italian fashion designer. He is known today for his clean, tailored lines. He formed his company, Armani, in 1975, and by 2001 was acclaimed as the most successful designer of Italian origin, with an annual turnover of $1.6 billion and a personal fortune of $8.1 billion as of 2017. 

Rohit Bal:

Bal was also chosen by the Khadi Gram Udyog, the largest handloom textile operation in Panchkula, to work with them. Bal won the ‘Designer of the Year’ award at the Indian Fashion Awards in 2006. He has also won ‘Designer of the Year’ at the Kingfisher Fashion Achievement Awards in 2001.He was awarded as the Lakme Grand Finale Designer for 2012.

Bal has designed costumes for the popular Indian game show Kaun Banega Crorepati.Bal opened a flagship store in Delhi, as well as stores in Mumbai, Bangalore, Ahmedabad, Kolkata and Chennai. Bal has also ventured into designing jewellery.^[3] He is best known for his use of lotus and peacock motifs. He frequently uses rich fabrics like velvet, brocade and his designs are elaborate, inspired by Indian grandeur and royalty.

Before a decade or so, people were less connected to socialize with limited options to have a get-together. But today, people get information on their finger tips ranging from news to promotional videos. People are well informed about each others activity which makes the world to be smaller beyond landscapes with swift contact and updates via web and mobile.

Advantages of Social Media

1. Increase Contacts
The main advantage of social networks is that it allows to get the contacts of your friends and relative in order to keep in contact with them dynamically. One can be informed about latest updates. Sharing of photos, audio, and video makes the communication entertaining and interesting.

2. Product review
People get to know about the product in the form of reviews posted by other people on social network. This provides a rational opinion about the product that can act like guide to buy the right product, thus improving sales. Always, people believe in other’s recommendation to buy products.

3. Group discussion
This is one of the best feature that social media can provide to the user. The group discussion allows the user to participate in subjective discussions which may be useful to get more knowledge in focused topics. It also keeps friends together.

4. Improve marketing and sales
Social media is a wide network of people where the medium is open to communicate. It helps to find the potential customers. The company, brands, and users can follow another user’s activities or get followed by others which increase the power or value in social network. Brand name can be established easily.

5. Social media influencing Healthcare industry
Using social media, one can analyze the best healthcare in the industry. The clinics/hospital can also flash the news about the arrival of specialist doctors, resource availability etc to the patients which makes it easier for the patients to keep the communication to be active with the healthcare.

6. Impact on economy
Social media has now become an established industry which is providing a wide range of job opportunities. There are about 6337+ Facebook employees, 5000+ LinkedIn employees, and 3000+ Twitter employees. Social media organization has created a positive impact on the economy by reducing the unemployment.

7. Social media impact on Politics
Politicians use twitter, facebook etc to express their personal and political thoughts which helps them to keep in touch with the public. It is also useful for the citizens to openly discuss on politics and convey message to the politicians.

Disadvantages of Social Media

1. Transparent
Social media makes the life more transparent. It may be sometimes painstaking to interact using social media which keeps you connected every second and force you to expose or share your thoughts and privacy. You may have to forcibly get into interactions without any time scale or limit which may disturb your routines.

2. Social burden
The social media on the mobile phone keeps the people engaged but it also keeps them away from actual socializing or interacting with people on real-time basis. They chat with others on facebook while they ignore to talk with the person nearby. The personal information of a person becomes public which becomes a social burden. Around 51% of people feel stressed and uncomfortable after using the social media sites like worried or sleeplessness.

Conclusion
It may be souring for the social media haters to digest that uses and advantages of social media outweigh the disadvantage. Since social media is connected, communication is very effective. People can exhibit portfolio to checkout a job on the network. The flash news can keep one to be update on society. Social servicing can be motivated. With quick reach to persons anywhere in the world, social media plays a great role for the success of each individual.

Social Media Influence

Social media influence is a marketing term that describes an individual’s ability to affect other people’s thinking in a social online community. The more influence a person has, the more appeal that individual has to companies or other individuals who want to promote an idea or sell a product. Companies can harness social media influence to help generate brand awareness, sell inventory and increase customer engagement. This can be done by implementing a marketing strategy that focuses on increasing the company’s own social media influence or by hiring established, trustworthy influencers in the space.

Measuring social media influence

At its most basic level, influence can be estimated by examining the size of a person’s social networks, such as LinkedIn connections, Twitter followers or Facebook friends.  A more thorough analysis is required, however, to determine how a person makes social connections, who those connections are and the level of trust between the person and their connections.

Some experts advocate the use of social influence measurement tools. Klout is one such tool, providing a numerical score of 1 to 100 based on an individual’s online activity on popular social networking sites. Other industry experts have raised concerns about the validity of the metrics provided by Klout, however, pointing out that Klout does not measure all types of online activity.  For example, a blog post from a trusted author could reach a small but highly-targeted audience and potentially be more influential than a simple tweet that reaches thousands of people.

What are social media influencers?

A social media influencer is a user that has established credibility in a certain industry or content type that has access to a wide audience. An influencer should have a large enough following and the power to be able to spark a conversation and inspire an action or change in behavior. Companies can hire social media influencers to help expand their social reach, become more relatable and sponsor products or services.

Types of social media influencers include:

• Celebrity influencers- These are the most well-known influencers as they have acquired their following from their celebrity status. Since certain celebrities attract specific demographics and target audiences, companies that wish to reach those consumers can hire the celebrity influencer to promote or endorse their product to their fans.
• Consumer influencers- These are everyday people that have gained a following due to their personality and relatability. They are typically active on their social media through text posting, blogging or photo sharing. Because their audience considers them “real” or “relatable” they tend to take their advice seriously, such as when they vouch for a service.
• Microinfluencers- Also known as expert influencers, these are everyday people that have gained a following and topical authority due to their knowledge in a specific area. When they recommend or praise a product, their audience is likely to trust their opinion.
• Content creators- These include professional bloggers, vloggers and photographers. Their role includes developing new content that readers are interested in keeping up with regularly. Part of a company’s marketing strategy could be to send products to a content creator in the hopes they will review and speak positively about it to their followers. Another option is to write sponsored posts for their platform.

Before choosing an influencer, companies should consider a few qualities. The first is if the influencer’s personal message aligns well will the company and is relevant to the same target audience. The second is how engaging the influencer is with their following, or how trustworthy their following considers them. Lastly is to consider the influencer’s reach or follower count as this can help predict return on investment

Fashion is not necessarily about labels. It’s not about brands. It’s about something else that comes from within you.”

— RALPH LAUREN.

Welcome to THE LUSH LIFE – a blog based entirely on fashion. Through this blog readers will come to know how the fashion empire has evolved and taken over the world. Have fun reading and remember to stay stylish!!

This blog is created by a group of 9 members representing the PC-10 section of PRESIDENCY UNIVERSITY.

The following are the members who have contributed to this blog:

Varsha V Gondhkar, Amrita Bhattacharjee, Ruchitha S, PN Sharanya, Manvita M, Naga Sirisha, Kavya BV, Manjushree

Varsha V Gondhkar: Creator and editor of the blog.

Fashion & Style: Manvita , Shweta

Evolution of Women’s Fashion: Amrita

Evolution of Men’s Fashion: Manjushree

Fashion industry: Sharanya, Shweta

Indian Fashion: Sharanya, Sirisha

Haute couture: Ruchitha, Sirisha

Impact of social media: Kavya

Apps, Website & Outlets: Ruchitha

Top fashion capitals: Manvita

Top fashion designers: Varsha, Kavya

Top fashion icons: Manjushree, Varsha